Marketing Director John Walsh left the Property Owners Association to pursue a once-in-a-lifetime opportunity, General Manager Tom Judson said at the monthly Marketing Committee meeting on Monday. Walsh, who started with the POA in May, left in December to work in landscaping design with a Fayetteville company.
With the help of an ad hoc committee, Judson has already identified two candidates to replace Walsh and hopes to have the decision soon.
Meanwhile, several marketing projects are going forward.
A new set of wayfinder signs were installed over the past few weeks, Judson said. So far, two errors have been found on the signs and he expects those to be corrected within a week. Also, some clean up will be completed around the base of each sign.
The city has been working with the POA on the wayfinder signs. Another set will probably be installed in several months, he said.
But he also wants to see an informational sign, probably across from Cunningham Corner, at the intersection of U.S. Highway 71 and Riordan Road. He envisions a monument sign that will change frequently to inform members of events. City events may also be included, he said.
It's one more way to get information to members who don't check their email, he said. All the existing communication tools will continue to be used, he said.
Judson also showed the committee a brochure for the Play More Pay Less program which is now available to members. Members can now pay a fee for unlimited use of several Bella Vista amenities. If members want to use a second set of amenities, that fee will be half price, he said. Golf, tennis, pools, fitness centers and the gun range all have annual passes available.
Only 3 percent of members currently hold annual passes to more than one set of amenities. Judson hopes to raise that number to 10 percent within the next few months.
Director of Golf Operations Phillip Wright showed the committee a new gift card that is available for all POA amenities. The cards can be used at any POA cash register, so food, drinks, golf or any usage fee can be paid with a card.
Finally, the POA Ambassadors reported a good year with 16 visits. Visitors to Bella Vista are given the option of staying with an Ambassador who also gives them a guided tour. The last visit of 2016 took place in December, Chairman Ralph Patterson said.
General News on 01/11/2017